QSMART is a comprehensive electronic survey, processing and review / analysis technology that allows organisations to collect structured feedback and to develop iterative communication with a community of users via the Internet. Rather than relying on traditional methods, QSMART offers a new dimension of interaction. It can be used as a medium for facilitating ongoing contact with a group of customers and forms the catalyst or backbone application for bringing a group of Internet users together into a community.

QSMART can be used internally or externally to survey, understand and address any specific business functions or issue. Customer Satisfaction is a prime example of a valuable use of the technology. This is achieved by the electronic deployment (on-line via the Internet or through e-mail) of a structured template of questions to a defined audience, followed by the subsequent collation and analysis of the responses and feedback collected. The QSMART review can be tailored readily to address any issue. It allows the client to assign a range of weightings' against the questions within the survey. These weightings place varying levels of importance against each question measured, creating a dynamic model for gauging the effectiveness of each business function. QSMART also allows all or some of the responses to be analysed against multiple business models, enabling the comparison of the responses in light of present and planned business environments. "What if" analysis can also be performed to highlight the most productive opportunities for improvement, enabling priorities to be set. Responses can be analysed solely by the type or location of respondent, allowing group comparisons to be made.