The Internet is becoming the primary source of consumer
product information. Immediacy, inter-activity, the capability
to tailor messages precisely to individual readers’
interests and universal, instant availability are transforming
the era of mass communications into one of massive numbers
of individual communications.
Many
companies will be swamped by this new wave. Others will
ride it to incredible success. The key to using the Net
successfully is to integrate it meaningfully into your total
program. Now there's a way to link your print message and
your website interactively -- PaperClick.
It's a simple way to transform a serious threat into a powerful
advantage.
How
does PaperClick help the Consumer?
If you see an article in a magazine or newspaper, and want
to read more, PaperClick can take you directly to a Web
page with expanded article information, including links
to related sites. You are instantly connected to the information
you need, without opening each screen listed in a Web search,
which many times lack the description you need in order
to bypass a particular link.
How
does PaperClick help the Publisher?
From
PaperClick codes embedded in any story text or advertisement,
your readers are instantly linked to a corresponding Internet
Web page containing unpublished information related to the
article. Your publication becomes a limitless source of
information, while costs related to printed page real estate
are reduced. For your readers, your publication becomes
a portal to the Internet creating a more personal association
between your publication and your reading community.
How
does PaperClick help the Advertiser?
Think of PaperClick as a hyperlink from your printed ad
to a specific Internet address providing pricing, location,
hours, or special sales events…any kind of dynamic information.
From a brochure, newspaper ad, or flyer to a colorful Web
page. Instantly. Your reader obtains immediate and direct
access to your sales information, and goes directly to your
Web page. They don’t have to sort through page after page
of Web search results, and other flashy sites don’t distract
them.
How
does PaperClick help the Advertiser?
on your desktop and in your Windows tool tray.